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REQUEST FOR COUNCIL ACTION CITY COUNCIL MEETING DATE: NOVEMBER 15, 2010 CLERK OF COUNCIL USE ONLY: TITLE APPROVED AGREEMENT WITH PACIFIC ❑ As Recommended TRAFFIC DATA SERVICES FOR ❑ As Amended TRAFFIC COUNTING SERVICES E] Ordinance on 1St Reading ❑ Ordinance on 2 "d Reading PROJECT (PROJECT NO. 116739) ❑ Implementing Resolution ❑ Set Public Hearing For_ s 7 CITY MANAGER RECOMMENDED ACTION CONTINUED TO FILE NUMBER Authorize the City Manager and the Clerk of the Council to execute the agreement with Pacific Traffic Data Services to provide traffic counting services, for an amount not to exceed $30,000 with an option to extend the agreement for one additional year, subject to nonsubstantive changes approved by the City Manager and the City Attorney. DISCUSSION The City contracts for annual traffic counting services to conduct counts for neighborhood studies, the biannual citywide traffic volume study, traffic signal operations, and the annual traffic signal and left -turn priority studies. These contracts also include data collection and speed surveys in support of the speed hump program. A Request for Proposals (RFP) for annual traffic counting services was mailed on September 29, 2010 to 11 qualified consulting firms. One of the firms is based in Santa Ana. Seven of the 11 consultants submitted proposals. The proposals were reviewed by a three - member committee comprised of Public Works Agency staff. The ratings were based on experience, qualifications, project understanding, scheduling, past performance, and the overall proposal. Once rated, the sealed cost bids of the top four firms were opened. To compare the fees of the firms, the RFP required each firm to submit its proposed costs for a particular scenario of work specified in the RFP, based on the fee schedules for services. The costs for the scenario were for comparison purposes only and not related to the contract amount. 251 -1