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season). Orange County residents, schools, businesses and more will be encouraged to give <br />the gift of preparedness to themselves and others during the holiday as a way to make good <br />on stated commitments to Promise to Prepare. The program will feature ROC /P2P messaging <br />and kit items (ex. premium emergency kit) that will be promoted /distributed through seasonal <br />activities (ex. holiday event auctions), community events, the website, the ReadyOC app and <br />more. <br />Task Description: <br />Handle all aspects of programming, materials development and distribution. Broadly, elements <br />are envisioned to include the following: <br />a. Holiday Promotion Plan — develop a formalized plan that defines objectives, strategies <br />and tactics for the program. <br />b. Holiday Event Auctions — identify, select and pursue holiday -time events that feature <br />live and /or silent auctions where ROC will place "higher end" emergency preparedness <br />items (ex. premium survival kit) for auction. <br />c. Major Retail Holiday Events — identify and pursue a select number of large scale holiday <br />events at major regional shopping centers (ex. South Coast Plaza, The Shops at <br />Mission, etc.) to promote ROC and giving the gift of preparedness. This can include <br />distributing branded ROC items (such as a self- charging flashlight) as "stocking stuffers" <br />or other holiday gift. <br />d. ROC Branded Self- Charging Flashlight — acquire and distribute up to 5,000 self - <br />charging flashlights for distribution at holiday events and community events, with an <br />initial emphasis tied into giving the gift of preparedness. <br />Responsibilities: <br />WBC Shall: <br />a. Develop the promotion and seek plan approval from the ROC Steering Committee <br />b. Execute the promotion in accordance with the approved plan <br />Santa Ana shall: <br />a. Approve the plan and promotional elements <br />Completion Criteria: <br />This task is considered complete upon the completion of the promotional period. Completion is <br />planned for the end of Q4 2011. <br />Task 2 -D: Promise to Prepare Publicity Outreach <br />Objective: <br />Develop and implement 2 -3 formalized story pitches that drive earned editorial coverage in <br />targeted media. <br />Task Description: <br />The emphasis of this effort will be to develop and implement a plan to secure major editorial <br />stories within regional print, broadcast and /or online media. <br />25A -16 <br />