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Task 1 -G: Promise to Prepare 2012 Publicitv Outreach <br />Objective: <br />Develop and implement 2 -3 formalized story pitches that drive earned editorial coverage in <br />targeted media. <br />Task Description: <br />The emphasis of this effort will be to develop and implement a plan to secure major editorial <br />stories within regional print, broadcast and /or online media. Sample media outlets might <br />include the Orange County Register, Good Day LA, KTLA Morning News, La Opinion, <br />Telemundo, OC Metro, and others. Activities include creating, pitching and securing 2 -3 stories <br />to print and broadcast press that reach OC readers, listeners and /or viewers. <br />Responsibilities: <br />WBC Shall: <br />a. Develop the publicity and seek plan approval from the ROC Steering Committee <br />b. Execute the media relations outreach in accordance with the approved plan <br />Santa Ana shall: <br />a. Approve the plan and publicity elements <br />Completion Criteria: <br />This task is considered complete upon the completion of the outreach period. Completion <br />coincides with the end of Q4/2012. <br />is <br />25C -20 <br />