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Task 1 -H: Promise to Prepare 2013 Publicity Outreach <br />Objective: <br />Develop and implement 2 -3 formalized story pitches that drive earned editorial coverage in <br />targeted media. <br />Task Description: <br />The emphasis of this effort will be to develop and implement a plan to secure major editorial <br />stories within regional print, broadcast and /or online media. Sample media outlets might <br />include the Orange County Register, Good Day LA, KTLA Morning News, La Opinion, <br />Telemundo, OC Metro, and others. Activities include creating, pitching and securing 2 -3 stories <br />to print and broadcast press that reach OC readers, listeners and /or viewers <br />Responsibilities: <br />WBC Shall: <br />a. Develop the publicity and seek plan approval from the ROC Steering Committee <br />b. Execute the media relations outreach in accordance with the approved plan <br />Santa Ana shall: <br />a. Approve the plan and publicity elements <br />Completion Criteria: <br />This task is considered complete upon the completion of the outreach period. Completion <br />coincides with the end of Q3/2013. <br />Task 2: Education -Based Outreach <br />Objective: <br />Expand and executive simultaneous "top- bottom" activities with OC education organizations and <br />schools to support ROC emergency preparedness efforts and the Promise to Prepare initiative. <br />Task Description: <br />Handle all aspects of programming, materials development and distribution, school assemblies and <br />other activities /events based on the semesters during 2012/2013. Broadly, specific elements are <br />envisioned to include the following programs and deliverables listed below. <br />Task 2 -A: 2012 Education -Based Outreach <br />Objective: <br />Working with schools across OC to promote the P2P initiatives includes communications to Orange <br />County's 180 -plus schools and nearly 200,000 students, as well as direct outreach to 10,000 -plus <br />elementary-aged children. <br />Task Description: <br />Handle all aspects of programming, materials development and distribution, school assemblies and <br />other activities /events during CY 2012. Broadly, specific elements are envisioned to include the <br />following programs and deliverables listed below. <br />19 <br />25C -21 <br />