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2. Exclusions <br />This insurance does not apply to: <br />a. Knowing Violation OfRights OfAnother <br />"Personal and advertising injury" arising outof an <br />offense committed by, at the direction or with the <br />consent or acquiescence o/ the insured with the <br />expectation of inflicting "personal and advertising <br />injury", <br />b. Material Published With Knowledge Of Falsity <br />"Personal and advertising Injury" arising out of oral, <br />written orelectronic publication of material, if done <br />by or at the direction of the insured with knowledge <br />of its falsity. <br />c. Material Published Prior ToPolicy Period <br />"Personal and advertising injury" ohy|nA out oforal, <br />written or electronic publication u(matohe|whose <br />Ond publication took place before the beginning of <br />the policy period. <br />d. Criminal Acts <br />"Personal and advertising Injury" oha|ng out of u <br />criminal act committed by or at the d\m(J|on of the <br />insured. <br />e. Contractual Liability <br />"Personal and advertising injury" for which the <br />kmunad hos assumed liability in o contract or <br />agreement. This exclusion does not apply to liability <br />for damages that the insured would have in the <br />absence u[the contract oragreement. <br />f. Breach Of Contract <br />"Personal and advertising injury" arising out of e <br />bn+ooh of contract, except on implied contract to use <br />another's "advertising idea" |nyour "advertise menf'. <br />g. Quality Or Performance Of Goods — Failure To <br />Conform TmStatements <br />"Personal and advertising injury" ohoinp out of the <br />failure of goods, products or aen/|ceo to conform <br />with any statement of quality or performance mode <br />in your "adveNisement", <br />11, Wrong Description Of Prices <br />"Personal and advertising arising out of the <br />wrong description of the price of goods, products or <br />senomao. <br />Infringement Of Intellectual Property Rights <br />"Personal and advertising injury" adsing out of any <br />violation ofany intellectual property rights such as <br />oopyhght, paient, trademark, trade nemo, trade <br />oe000t, namicn mark orother designation of origin <br />or authenticity. <br />However, this exclusion does not apply to <br />infringement, inyour "advertise me'8".of: <br />(1) Copyright; <br />Page 6 of 18 <br />(2) SloQun, unless the slogan is also otmdamqrk, <br />trade name, momico mark orother designation <br />of origin urauthent|city; or <br />(3) Title ufally literary orartistic work. <br />J. |nma[edw In |Nadkm And Internet Type <br />Businesses <br />"Personal and advertising injury" committed by an <br />insured whose business is: <br />(1) Advertising, bmaUoast|ng, publishing or <br />telecasting; <br /><2> Designing or determining content of web sites <br />for othnrs|of' <br />(3) An Internet seumh, aocaas, content or service <br />pmvider. <br />However, this exclusion does not apply to <br />Paragraphs 17.a, b. and c. of "personal and <br />advertising Injury" wude/theDefinitions Section. <br />For the purposes of this exonsiun, placing an <br />"advanbnomunt"for orlinking huothers on your web <br />site, by |bm|[ Is not considered the business of <br />advertising, broadcasting, publishing ortelecaadnO. <br />&. Electronic ChatmnmsOrBulletin Boards <br />"Personal and advertising injury" arising out of an <br />electronic chntmom or huUoUn board the insured <br />hosta, ow0a, or over which the insured exercises <br />control. <br />7. Unauthorized Use Of Another's Name o, <br />Product <br />"Personal and advertising injury" arising out of the <br />unauthorized use of another's name or product N <br />your e-mail addnosm, domain name or metpdmgo, or <br />any other similar tactics to mislead another's <br />potential customers. <br />m. Pollution <br />"Personal and adverUs|ng injury" arising out ofthe <br />octua|, alleged or threatened dimoharge, diopeme|, <br />oonpoQ*, migration, release or aauapa of <br />"pW|uianb/' at any time. <br />n. PoUution~Ralated <br />Any |oas, nnd or expense arising out of any: <br />(i) Request, demand, order or statutory or <br />regulatory requirement that any insured or <br />others test for, monitor, clean up, remove, <br />cnntain, beat, detoxify or nmuim|ize, or in any <br />way respond to, o/ memeoa the effmdo of, <br />''pnUutents";or <br />(2) Claim or suit by or on behalf of e govomnnonio| <br />authority for damages because of testing for, <br />munMudnQ, n|unninQ up, namoving, onntuining, <br />tmaUnQ, detoxifying or neutralizing, or in any <br />way responding to, or assessing the effects of, <br />HG 00 01 06 05 <br />