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2. Exclusions
<br />This insurance does not apply to:
<br />a. Knowing Violation OfRights OfAnother
<br />"Personal and advertising injury" arising outof an
<br />offense committed by, at the direction or with the
<br />consent or acquiescence o/ the insured with the
<br />expectation of inflicting "personal and advertising
<br />injury",
<br />b. Material Published With Knowledge Of Falsity
<br />"Personal and advertising Injury" arising out of oral,
<br />written orelectronic publication of material, if done
<br />by or at the direction of the insured with knowledge
<br />of its falsity.
<br />c. Material Published Prior ToPolicy Period
<br />"Personal and advertising injury" ohy|nA out oforal,
<br />written or electronic publication u(matohe|whose
<br />Ond publication took place before the beginning of
<br />the policy period.
<br />d. Criminal Acts
<br />"Personal and advertising Injury" oha|ng out of u
<br />criminal act committed by or at the d\m(J|on of the
<br />insured.
<br />e. Contractual Liability
<br />"Personal and advertising injury" for which the
<br />kmunad hos assumed liability in o contract or
<br />agreement. This exclusion does not apply to liability
<br />for damages that the insured would have in the
<br />absence u[the contract oragreement.
<br />f. Breach Of Contract
<br />"Personal and advertising injury" arising out of e
<br />bn+ooh of contract, except on implied contract to use
<br />another's "advertising idea" |nyour "advertise menf'.
<br />g. Quality Or Performance Of Goods — Failure To
<br />Conform TmStatements
<br />"Personal and advertising injury" ohoinp out of the
<br />failure of goods, products or aen/|ceo to conform
<br />with any statement of quality or performance mode
<br />in your "adveNisement",
<br />11, Wrong Description Of Prices
<br />"Personal and advertising arising out of the
<br />wrong description of the price of goods, products or
<br />senomao.
<br />Infringement Of Intellectual Property Rights
<br />"Personal and advertising injury" adsing out of any
<br />violation ofany intellectual property rights such as
<br />oopyhght, paient, trademark, trade nemo, trade
<br />oe000t, namicn mark orother designation of origin
<br />or authenticity.
<br />However, this exclusion does not apply to
<br />infringement, inyour "advertise me'8".of:
<br />(1) Copyright;
<br />Page 6 of 18
<br />(2) SloQun, unless the slogan is also otmdamqrk,
<br />trade name, momico mark orother designation
<br />of origin urauthent|city; or
<br />(3) Title ufally literary orartistic work.
<br />J. |nma[edw In |Nadkm And Internet Type
<br />Businesses
<br />"Personal and advertising injury" committed by an
<br />insured whose business is:
<br />(1) Advertising, bmaUoast|ng, publishing or
<br />telecasting;
<br /><2> Designing or determining content of web sites
<br />for othnrs|of'
<br />(3) An Internet seumh, aocaas, content or service
<br />pmvider.
<br />However, this exclusion does not apply to
<br />Paragraphs 17.a, b. and c. of "personal and
<br />advertising Injury" wude/theDefinitions Section.
<br />For the purposes of this exonsiun, placing an
<br />"advanbnomunt"for orlinking huothers on your web
<br />site, by |bm|[ Is not considered the business of
<br />advertising, broadcasting, publishing ortelecaadnO.
<br />&. Electronic ChatmnmsOrBulletin Boards
<br />"Personal and advertising injury" arising out of an
<br />electronic chntmom or huUoUn board the insured
<br />hosta, ow0a, or over which the insured exercises
<br />control.
<br />7. Unauthorized Use Of Another's Name o,
<br />Product
<br />"Personal and advertising injury" arising out of the
<br />unauthorized use of another's name or product N
<br />your e-mail addnosm, domain name or metpdmgo, or
<br />any other similar tactics to mislead another's
<br />potential customers.
<br />m. Pollution
<br />"Personal and adverUs|ng injury" arising out ofthe
<br />octua|, alleged or threatened dimoharge, diopeme|,
<br />oonpoQ*, migration, release or aauapa of
<br />"pW|uianb/' at any time.
<br />n. PoUution~Ralated
<br />Any |oas, nnd or expense arising out of any:
<br />(i) Request, demand, order or statutory or
<br />regulatory requirement that any insured or
<br />others test for, monitor, clean up, remove,
<br />cnntain, beat, detoxify or nmuim|ize, or in any
<br />way respond to, o/ memeoa the effmdo of,
<br />''pnUutents";or
<br />(2) Claim or suit by or on behalf of e govomnnonio|
<br />authority for damages because of testing for,
<br />munMudnQ, n|unninQ up, namoving, onntuining,
<br />tmaUnQ, detoxifying or neutralizing, or in any
<br />way responding to, or assessing the effects of,
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