NELSON NYGAARD CONSULTING ASSOCIATES, INC. 1A -2015

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Santa Ana Safe Mobility Plan I Revised Scope of Work City of Santa Ana, CA • Evaluation recommendations identifying opportunities for enhanced data collection for future analyses • Roadway design standards and guidelines based on any identified roadway factors that are over - represented in the collision analysis 6.1 Memo and Table of Recommended Countermeasures Recommended countermeasures will be informed by the data collection, field review, and collision analyses tasks, and will build on the Preliminary Menu of Countermeasures identified in the collision analysis memo. We will develop a set of engineering, education, and enforcement recommendations to improve safety throughout Santa Ana, including in neighborhoods where safety improvements will reduce health and income disparities. Based on the collision analysis and field review, we will provide a preliminary list of up to 50 candidate project locations with preliminary safety recommendations. Based on client feedback, we will develop a more detailed project table for the top 40 priority locations and corridors. 6.2 Project Cut Sheets We will develop project cut sheets for the highest priority locations, which will provide detail on existing conditions, proposed solutions, cost, and other planning considerations. The sheets will be suitable for including in applications for project funding. Based on anticipated immediate grant applications, 31 project cut sheets are budgeted in this proposal. Additional cut sheets can be provided for additional priority locations as an optional task. 6.3 Toolbox of Countermeasures We will develop a toolbox of countermeasures with guidance that matches each to the appropriate collision types, risk factors and roadway contexts. There will be a separate summary table for pedestrian and bicycle collisions, though some countermeasures may appear in both. 6.4 Street Safety Outreach and Marketing Plan This task will build on the tasks above, the current Travel Safe, Share the Space Campaign and the crash analysis. Our talented creative services staff has developed many effective and graphical transportation campaigns, and will focus their attention on a marketing plan that creates behavior that will impact actual and perceived safety. We will develop targeted messages that relate specifically to what matters most — reducing the number of collisions involving non - motorized transportation users and increasing enforcement against behaviors that actually pose a safety risk. Prepare and Select Safety Outreach Campaign Messages We will summarize key messages based on our analyses of vulnerable road user crashes in Santa Ana. Bicycle Campaign Messages • Dangers of wrong way riding • Dangers of sidewalk riding • Ride on the street and with traffic (when there are bicycle facilities present) • Enter x -walk at walking speed (and on right side of road) to avoid collisions w turning vehicles NelsonlNygaard Consulting Associates, Inc 111