NELSON NYGAARD CONSULTING ASSOCIATES, INC. 1A -2015

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Santa Ana Safe Mobility Plan I Revised Scope of Work City of Santa Ana, CA • Education that bicycles must follow rules of the road (obey traffic signals and stop signs) • Dangers of erratic /opportunistic riding Pedestrian Campaign Messages • Look before crossing (even when you have the walls signal) • Drivers look in your blind spot before turning • Remind transit users to utilize crossings • Campaign to slow down for our kids • Gateway treatments when entering SA • Speed kills campaign (in general) Develop Marketing Plan Citywide marketing and outreach strategies will include but not be limited to the use of bus stop advertising, bus vehicle advertising, light pole banners, public service announcements, billboards, social media campaigns, and /or changeable message signs. Each recommendation will include costs and staffing implications for the design of materials and the implementation. The City shall be responsible for scheduling and purchasing space as well as printing costs. Deliverables: Technical memorandum describing recommended countermeasures at an area or citywide level (e.g. education or enforcement) as well as a detailed project table. Project cut sheets for 31 priority projects. Toolbox of countermeasures by risk factor, collision type, and applicable roadway. type Summary of Key Marketing Messages Draft and Final Marketing Plan Assumptions and/ or exclusions to the scope of work • Although potential project locations will be identified citywide, for the purpose of budgeting, countermeasure identification and project cut sheets are limited 3o and 5, respectively. • Additional locations for countermeasure identification and /or project cut sheets can be provided for an additional fee, as identified in the optional task portion of our budget. The Nelson \Nygaard team stays up -to -speed on all local, regional, and state guidelines, policies, and regulations as this is important to our clients. Some potential solutions will involve multiple agencies. For example, a roadway reclassification would involve not only the City of Santa Ana, but may also impact the County Master Plan of Arterial Highways (MPAH) designation for a given facility and would require OCTA approval. The process to "downgrade" the designation of a MPAH roadway would require additional analysis and submittal to OCTA to prove that the reclassification would not impact the regional mobility goals maintained by OCTA. Additionally, some types of funding provided to Orange County cities are calculated based on the number of MPAH miles within a jurisdiction. The "downgrade" to non -MPAH status may impact future NelsonlNygaard Consulting Associates, Inc. 112