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NORTH A STAR <br />Maintenance & Target Audience Messaging: From your foundational brand narrative, we will <br />provide sub -narratives that harken back to your overarching brand strategy while speaking in <br />language that connects to your specific target audiences to be used In communications for all Santa <br />Ana partner organizations, elevator speeches and more. In addition, we will provide direction for <br />maintaining consistency across your messaging regardless of target audience or partner usage. <br />Promotion & Assimilation Tactics: In addition to the above target areas, we will also provide <br />traditional and nontraditional integration direction across the following tactical areas: <br />• Online/soclal media <br />• Guerrilla marketing <br />• Targeted events/festtvals <br />• Policy <br />• Sports <br />• Environmental applications <br />• Purpose initiatives <br />• Arts <br />• Sustainability <br />• Incentives <br />• Master planning <br />• Private sector <br />• Exports <br />• Awards <br />• Education <br />SANTA ANA BRANDPRINT 11 <br />