Laserfiche WebLink
NORTHA STAR <br />SCOPE OF WORK <br />G WORKSHOPS to 'FRAlN€ 9O <br />North Star crafts this entire initiative to not only provide all of the necessary framework for your <br />brand, but for its launch and integration into your community. The foundation for successful <br />brand integration is laid in the early stages of the process with advocacy building and <br />education. That foundation strengthened via comprehensive research and made compelling <br />with creativity. This ensures a seamless transition from the branding process to your brand <br />launch internally and externally. Here is how we help: <br />Final Presentation: This hour long presentation takes participants quickly through the highpoints of <br />the branding research and strategy and then does a thorough exploration of the foundational <br />creative development (line, narrative, logo, look and color palette) and the steps of the action plan. <br />Each step is illustrated using the custom deliverable designs. We deliver this presentation up to <br />three times to the groups or committees of your choice. <br />Brand Workshops & Mini -Conference: Leveraging the excitement garnered from your final <br />presentation, North Star will conduct three training workshops within Santa Ana (one morning and <br />two afternoon). During these workshops we focus first on brand education and then on strategies <br />participants can use to spread the word about the brand or integrate it into their own Initiatives. <br />These workshops will be tailored to suit the audience for each workshop (Staff/Partner Agencies, <br />"Friends of Santa Ana" and Private Sector Partners). To add to the Impact of these collaborative <br />workshops, North Star invites one brand implementation expert from some of our most successful <br />clients to join. <br />Brand Roll -Out Planning: North Star will collaborate with the Santa Ana team to assist in the <br />planning and implementation of your initial roll-out, <br />SANTA ANA BRANnPRINT 12 <br />