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Santa Ana Safe Mobility Plan I Revised Scope of Work City of Santa Ana, CA providing a project update to the City Council Committee on Development and Transportation. Due to the priority of the project, we anticipate the Council agenda to accommodate project presentations but would value the opportunity for more detailed comments from the Committee. 1.4 Best Practice Review of Non - Motorized Transportation Safety Messaging and Enforcement Campaigns We will conduct a best practices review of safety messaging and enforcement campaigns related to bicycle, pedestrian, and transit user safety to identify methods, content, and effectiveness of street safety outreach and enforcement programs. Potential resources to review include, but are not limited to: • Massachusetts `Same Roads. Same Rules.' Campaign • Minneapolis `Safety Starts with All of Us' bicycle safety campaign • FHWA Pedestrian Safety Campaign Resources • National Highway Traffic Safety Administration (NHTSA Bike Enforcement Resources) • International Police Mountain Bike Association —'Police Cycling Course' • People for Bikes `Travel with Care' campaign • Los Angeles County Metropolitan Transportation Authority `Watch the Road' campaign • Chicago `Be Safe, Be Alert' campaign • SFMTA `Safe Streets SF' and `STOP for Pedestrians' campaigns • Various Diversion Programs • Various Saturation and Directed Patrol Programs Task 1.5 Stakeholder Interviews - Education and Enforcement Assessment We will conduct a stakeholder focus group to understand the landscape of current and historic education campaigns and to document concerns regarding the sustainability of education programs related to traffic safety. A major purpose of this meeting is to ascertain media and community resources most appropriate to influence behavior of people driving, using transit, bicycling, and walking in Santa Ana. Multiple stakeholders will be invited to a single meeting to maximize participation and a common understanding of the current conditions. The list of stakeholders will be determined in consultation with the client, but might include: Santa Ana Police Department — so participants can understand existing activities around training, targeted enforcement, etc. to inform development of a police education course module. • Santa Ana staff from multiple departments (e.g., planning, traffic engineering) — to understand existing planning and messaging efforts, regulations, maintenance practices, non - motorized transportation conflicts with other transportation modes in Santa Ana, etc. • Local advocacy groups — to confirm various non - motorized transportation safety issues expressed by their constituents, as well as goals for an education campaign, related to partnership, outcome, and messaging. NelsonlNygaard Consulting Associates, Inc. 12