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Community/Government Representative <br /> • Designate a Great Western bilingual staff person as a full <br /> service community and government liaison. We believe that <br /> for the City's public education programs to be effective we <br /> must devote specific time and resources solely to this activity. <br /> This person will be responsible for ongoing communication <br /> with City staff, with the community (both individuals and <br /> groups or associations), and with the media (outreach <br /> activities). <br /> We believe that to be successful, we must work closely with the City and <br /> maximize the use of existing City programs and resources, such as the community <br /> development and neighborhood improvement programs. We must also be <br /> knowledgeable of and available to community organizations, as well as being <br /> available and responsive to individual customers. <br /> Media Relations <br /> • We will develop and foster working relationships with <br /> Santa Ana's and Orange County's media including bilingual <br /> and neighborhood news and reporters. <br /> • In order to create opportunities to inform the public about the <br /> positive programs being developed by Santa Ana and Great <br /> Western, the media relations program will include periodic <br /> editorial board meetings, letters to the editor, media releases, <br /> feature stories and tours. <br /> 70 <br />