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Variance No. 2017-01 <br />August 28, 2017 <br />Page 2 <br />Proiect Description <br />The applicant is requesting to install two secondary wall signs in addition to an existing wall sign on <br />the east elevation of a large retail building. The secondary signs are proposed to be located to the <br />right of the existing wall sign for the business (Exhibit 4). The proposed copy of each sign will read <br />"Fresh Meat" and "Farm Fresh Produce". The business currently has two business identification <br />signs, facing east and south, located on the tower element of the building. <br />Table 2: Sian Standards and Reaulations <br />Standards <br />Required by SAMC <br />Provided <br />Number of wall signs on <br />building <br />Maximum of 3 signs <br />Total of four (4) proposed <br />Area <br />Shall not exceed 40% of signable area <br />Complies; 25% proposed <br />Length <br />Shall not exceed 75% of horizontal <br />dimensions <br />Complies; 59% proposed <br />Location <br />Only 1 sign per elevation, and signs <br />must be centered above the business <br />entrance <br />Three (3) dispersed signs on east <br />elevation; One (1) sign on south <br />elevation <br />Letter Height <br />Maximum 24 inches <br />Complies; 18 inches proposed <br />Design/Construction <br />Must be individual channel letters <br />Complies <br />Proiect Backaround <br />The subject site was developed as a retail market for Ralphs in 1958. Ralphs occupied the building <br />until 2009, when Smart & Final Extra leased and re -occupied the space. <br />Smart & Final has a history in Southern California as a wholesale grocer. In the mid -2000s, the <br />company remarketed itself as a food retailer, offering farm fresh produce, a large selection of fresh <br />meats, and convenient size products. Smart & Final operates a second Santa Ana location at 1308 <br />West Edinger Avenue, which was granted approval of a similar sign variance (VA No. 2015-05). <br />Project Analysis <br />Variance requests are governed by Section 41-638 of the SAMC. Variance requests may be granted <br />when it can be shown that there exists a special circumstance related to the property, such as size, <br />shape, topography, location or surroundings; that the granting of the variance is necessary for the <br />preservation and enjoyment of substantial property rights; that the granting of the variance will not be <br />detrimental to the public or surrounding property; and that the granting of the variance will not <br />adversely affect the General Plan. <br />31A-4 <br />