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b. The type of legal entity with which the City would contract(e.g., individual, corporation, partnership,joint venture, limited-liability company). c. Documentation demonstrating that the Company is qualified to undertake the proposed project, including but not limited to the following: d. Overall experience with large, multi-site, digital-billboard development e. Experience with public/private development, including references of public partners f. Access to financial resources consistent with project requirements g. A track record of superior design h. The identity of the principal person within the Company who is authorized to negotiate on its behalf(the "Key Negotiator") and the authority the Key Negotiator possesses should be provided. If the Key Negotiator has limited authority, the process required to obtain authorization should be described. The Key Negotiator's resume must indicate that he or she is qualified to serve as Key Negotiator, with success in negotiating public/private partnerships and developing the type of development being proposed (include references that can validate the Key Negotiator's role in the prior projects). 7. REFERENCES Proposal shall include references for three public entities for which Proposer has performed similar work within the past five (5) years. Proposer shall provide references for a minimum of five (5) completed government installations that use the proposed system in a comparable environment. Where possible, at least one such reference should be in the state of California. The information should include municipality name, address, contact name,telephone number, date of installation, and a list of applications. Proposal shall include a list of relevant projects which the Company or personnel have completed within the last five (5) years, including significant work with public agencies. Project information should include project description, contract value, year completed, client name, along with a person to contact and their telephone number. 8. PROJECT UNDERSTANDING Proposal shall include an outline which demonstrates understanding of the scope of work. This outline should include anticipated approach, tasks necessary for successful completion, and suggestions or special concerns that the City should be made aware of. 9. DEVELOPMENT PROPOSAL Proposer must submit Proposal for all locations where a digital billboard and a digital banner are feasible and financially profitable. For freeway locations that are not feasible or financially profitable, the Proposer must state the reason(s) such as physical limitations, low return on investment, etc., for not selecting them. For each of the selected locations, Proposer must submit the following: a. A description of the proposed digital billboard and digital banner project,including identification of sites and anticipated installation schedule City Council 24 — 15 1/18/2022 Page 13 of 20