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Agenda Packet_2022-01-18
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Agenda Packet_2022-01-18
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1/18/2022
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b. The individual digital billboard and digital banner designs, with sufficient detail <br /> to illustrate the scale, size, and mix of design elements. At a minimum, the <br /> following design information shall be included in schematic form: <br /> • Site Plan <br /> • Elevations <br /> • High-resolution graphic renderings <br /> • Animation or video of installation with same quality, technology and scale <br /> c. Information pertaining to each proposed digital billboard and digital banner in <br /> sufficient detail to verify conformance with the specifications and requirements <br /> outlined in this RFP. <br /> Proposal shall include a Scope of Services which details the work phases to be completed, the <br /> tasks to be accomplished and the deliverables to be provided. Scope of Services shall be <br /> incorporated into the schedule to complete the project based on the requested Scope of Work <br /> as detailed in ATTACHMENT 1: SCOPE OF WORK in the Appendix of this RFP. <br /> 10. PROPOSED DEVELOPMENT SCHEDULE <br /> A preliminary schedule shall be submitted for the development of the proposed digital <br /> billboards and digital banners that addresses, at a minimum,preparation of sealed foundation, <br /> structural and design documents, projected approval dates, commencement and completion of <br /> construction, and operation of the digital billboards and digital banners. The City expects that <br /> construction of the digital billboards and digital banners will commence within six (6)months <br /> of execution of the Agreement with the commissioning of operation within eighteen (18) <br /> months. The schedule shall also include a timeline for the replacement of billboards and <br /> banners. <br /> The schedule shall include a written statement which provides information on current workload <br /> and how this project would be accommodated. <br /> 11. BUSINESS PROPOSAL AND FINANCIAL PLAN <br /> Proposer's projected revenue to City shall include the Company's best estimate of the revenue <br /> from advertising and the City's portion of that revenue based on a 25% share of the Company's <br /> estimated revenue. The revenue that the City can anticipate from contracting the services is <br /> part of the evaluation criteria. <br /> The bases and assumptions used to estimate the total projected gross revenue per year and over <br /> twenty-five (25) years shall be presented as part of the proposal. In addition, the anticipated <br /> number and location of the proposed digital billboards along the freeways as well as the <br /> number and location of digital banners within the City shall be provided based on a preliminary <br /> feasibility study. Similarly, the bases for the revenue from advertising at bus stops and bus <br /> shelters shall be estimated. <br /> The revenue from digital billboards, digital banners, bus stops and bus shelters shall be <br /> presented as three (3) separate line items with the associated bases and assumptions used in <br /> City Council 24 — 16 1/18/2022 <br /> Page 14 of 20 <br />
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