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the calculation of the revenue for each. In addition,the following tables shall be completed and <br /> submitted as part of the Proposal to provide additional details. <br /> Table 1. Justification for the Selection of Billboard Sites and Projected Advertising Revenue. <br /> Potential Digital Billboard Advantages and Projected Projected Comments(') <br /> Locations Disadvantages(') Annual Gross <br /> Gross Revenue <br /> Revenue(2) Over 25 <br /> Years <br /> WELL 38 (SANTA ANA ZOO) <br /> SANTA ANA WATER TOWER <br /> SANTIAGO CREEK AT <br /> BROADWAY <br /> RIVERVIEW <br /> LA VETA PARK <br /> WELL 28 (SANTIAGO <br /> ARCHERY RANGE),BACK TO <br /> NATIVES, CROOKE <br /> RESERVOIR <br /> SA-7 AT RICHEY <br /> WEST OF WARNER AT SR-55 <br /> FULLER LOT <br /> NORTHWEST OF GRAND <br /> AND I-5 <br /> WEST OF SANT ACLARA AT <br /> I-5 <br /> SOUTHWEST OF MCFADDEN <br /> AT SR-55 <br /> WEST OF ALTON AT SR-55 <br /> (')The basis for the selection of the top revenue generating sites taking into account other considerations such as environmental and <br /> esthetic impacts, assurance for the adherence to City requirements and compliance with all rules and regulations for electronic signs <br /> adopted by the Federal Highway Administration, United States Department of Transportation and the California Department of <br /> Transportation(Caltrans). <br /> (2)Total gross revenue in US dollars from advertising as projected per year. <br /> 0)Any additional justification for the selected sites and the increase in the annual gross revenue over twenty-five(25)years. <br /> City Council 24 — 17 1/18/2022 <br /> Page 15 of 20 <br />