Laserfiche WebLink
Table 2. Justification for the Selection of City Banners Sites and Projected Advertising Revenue. <br /> Proposed Location for Basis for Projected Projected Comments(') <br /> Digital Banners(') Selection(') Annual Gross Gross <br /> Revenue0) Revenue <br /> Over 25 <br /> Years <br /> Location 1: <br /> Location 2: <br /> Location 3: <br /> Location 4: <br /> (i)The City has envisioned the installation of up to four new digital banners within the City.However,if Company recommends adding <br /> banners in addition to the four envisioned by the City,justifications must be presented. <br /> (2)The basis for the selection of the top revenue generating sites taking into consideration other considerations such as environmental <br /> and esthetic impacts,assurance for the adherence to City's requirements and compliance with all rules and regulations for electronic <br /> signs adopted by the Federal Highway Administration and the United States Department of Transportation.Traffic studies are available <br /> and can be provided upon request. <br /> (3)Total gross revenue in US dollars from advertising as projected per year. <br /> (4)Any additional justification for the selected sites,any potential concern from local associations for the proposed locations of the <br /> digital banners and the increase in the annual gross revenue over twenty-five(25)years. <br /> Table 3. Projected Advertising Revenue from Bus Shelters. <br /> Projected Gross RevenueM Comments(2) <br /> Per Year Over 25 Per Bus <br /> Years Shelter <br /> (1)Total gross revenue in US dollars from advertising as projected per year,over 25 years and per bus shelter. <br /> (2)Any additional comments in support of the projected gross revenue from advertising. <br /> City Council 24 — 18 1/18/2022 <br /> Page 16 of 20 <br />