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Proposer's best estimate of the projected revenue to City shall be submitted (along with the <br /> completed three (3)tables presented above) concurrently with the technical proposal, but in a <br /> separately sealed envelope, clearly labeled as"PROJECTED REVENUE". This shall include <br /> the Proposer's best estimate of the revenue from advertising and the City's portion of that <br /> revenue based on a 25% share of the advertisement projected revenue. <br /> The bases and assumptions used to estimate the total revenue shall be presented as part of the <br /> proposal. In addition, Proposer shall provide the recommended number and location of digital <br /> billboards along the freeways as well as the number and location of digital banners within the <br /> City. Similarly, the bases for the revenue from advertising at bus shelters shall be provided. <br /> The proposal for the projected revenue to the City will be opened and reviewed following a <br /> review of the proposal and independently of the rest of the proposal, and it will be weighted <br /> per the percentage identified in SECTION I"General" above. <br /> 12. CERTIFICATIONS <br /> The forms listed below and included in ATTACHMENT 4: CERTIFICATIONS in the <br /> Appendix of this RFP, shall be signed and included as part of the proposal submittal package: <br /> a. Non-Collusion Affidavit <br /> b. Non-Lobbying Certification <br /> c. Non-Discrimination Certification <br /> V. PROPOSAL REVIEW(SELECTION OF PROPOSER) <br /> A. EVALUATION AND RATING <br /> Refer to SECTION I"GENERAL" above. <br /> B. SELECTION <br /> The committee may interview the top-ranking proposers. The City will recommend award of the <br /> agreement to the Company that will provide the best quality and value to the City. City reserves <br /> the right to begin negotiations and to enter into an agreement without interview or further <br /> discussions. <br /> VL AWARD OF AGREEMENT <br /> A. REQUEST FOR COUNCIL ACTION <br /> Following evaluation and rating by the review committee,the Executive Director will recommend <br /> award of an agreement to the proposer providing the best quality and value to the City. <br /> B. EXECUTION OF AGREEMENT <br /> A standard agreement is included as ATTACHMENT 5: in the Appendix of this RFP. "Proposer" <br /> will hereinafter be referred to as"Company"in the standard agreement. The term of the agreement <br /> City Council 24 — 19 1/18/2022 <br /> Page 17 of 20 <br />