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04.3 Final IS-MND
<br />Task 0.5 - Public Hearings and Notice of Determination
<br />Task 0.6 - Project Management
<br />TASK 1 — PRELIMINARY CONCEPT PLANNING
<br />Task 1.1 Project Understanding and Confirmation
<br />Task 1.1.1 Background Document Review 1 Site Reconnaissance
<br />In addition to our review of documentation made available thus far, els+swa
<br />will review and evaluate additional pertinent documentation, including pre-
<br />programming information, plans, inventories, studies, etc., to understand the
<br />content of previous studies and the existing context, including the extensive
<br />efforts by the City to gain familiarity with hot button development issues with
<br />the Memorial Park East End Master Plan + Reimagined Aquatic Center
<br />site and project. We will build upon our knowledge gathered during the
<br />RFP process, as well as our familiarity with Memorial Park and surrounding
<br />context. Our base data and archival history of Memorial Park, gained
<br />through our site visits, will be supplemented by a photographic survey of the
<br />existing conditions of the site.
<br />Task 1.1.2 Opportunities & Constraints Analysis
<br />els+swa will create a series of diagrams and maps that communicate
<br />our analysis and understanding of the Memorial Park East End Master
<br />Plan+ Reimagined Aquatic Center study area and its surroundings, and
<br />we will use this analysis to develop our current preliminary thinking of the
<br />program and site. These graphic products will assimilate collected data
<br />and clearly identify opportunities and constraints and will be utilized in our
<br />Program and Design Confirmation Workshop Series. Among the issues to
<br />be analyzed are goals for improving, enhancing connection between the
<br />Memorial Park Pool and the adjacent Memorial Park amenities; traffic flow
<br />and parking as it relates to South Flower Street, West Anahurst Place and
<br />West Saint Gertrude Place; master planned circulation systems; overall
<br />design character (linkages and nodes) and architectural character; "hard -
<br />soft" open space analysis; development opportunities and constraints; and
<br />other site issues as appropriate.
<br />Task 1.1.3 Draft Program Based Upon RFP Information
<br />els+swa will produce a draft program based upon els+swa benchmarking
<br />resources and information provided thus far. The purpose of the draft is to
<br />confirm the current program thinking, and to determine the level of further
<br />programming study needed. If additional study or programming is needed,
<br />we understand that the Santa Ana PWA, PSD, will provide such direction.
<br />Deliverables for Task 1: Draft work plan, schedule, explanatory maps, and
<br />diagrams identifying development opportunities and constraints and draft
<br />program.
<br />TASK 1.2 KICK-OFF, SITE WALK, ASSESSMENT AND PROGRAM
<br />ANALYSIS
<br />Task 1.2.1 Project Kick -Off Meeting 1 Site Walk
<br />els+swa will meet with the Santa Ana PWA, PSD, and others as directed by
<br />the Santa Ana PWA, PSD to develop project milestones, a project schedule
<br />and a plan for community outreach and engagement. This will establish a
<br />mutual understanding of roles, responsibilities, and paths of communication,
<br />as well as clarify the scope, issues, and objectives of the work program —
<br />specifically, what are the unique development opportunities beyond those
<br />identified in the RFP. In addition to initiating the project, els+swa and
<br />certain els+swa consultants will do a "site walk" with Santa Ana PWA, PSD
<br />members to further familiarize ourselves with the general physical conditions
<br />of both sites. A Preliminary Project Schedule will be presented with task and
<br />milestone targets to confirm previously targeted milestone dates, including
<br />targeted completion date.
<br />Product: Refined Scope and Schedule as necessary.
<br />Client Input: Background materials and studies.
<br />Task 1.2.2. Coordination & Consultation with Santa Ana PWA, PSD
<br />els+swa will coordinate and regularly consult with Santa Ana PWA, PSD
<br />to ensure that necessary information and documentation are received,
<br />reviewed, and incorporated with the work product in a timely manner. Santa
<br />Ana PWA, PSD may choose to involve representatives from interested
<br />government agencies, other consultants to the Santa Ana PWA, PSD and/or
<br />key stakeholders in these meetings. Our proposed scope includes all video
<br />conference calls, other forms of electronic and telephonic communication,
<br />and as -needed unscheduled meetings with Santa Ana PWA, PSD/els+swa
<br />over the proposed project timeframe.
<br />Product. Participation in meetings identified in the work plan.
<br />Client Input: Attendance / participation in Project Administration Meetings.
<br />TASK1.3—COMMUNITYOUTREACH, ENGAGEMENT, PROGRAMMING
<br />AND CONCEPT DESIGN
<br />Task 1.3.1 Coordinate with Key Stakeholders.
<br />els+swa, in collaboration with Santa Ana PWA, PSD, will coordinate
<br />meetings with Memorial Park Community Stakeholders to discuss goals
<br />and garner input regarding the community engagement strategies
<br />as the project moves forward. With the confirmation and approval by
<br />the Santa Ana PWA, PSD, key stakeholders could include Santa Ana
<br />Councilmembers and Commissioners, Santa Ana City Department
<br />Leaders, service organizations, local community leaders, residents, and
<br />other advocacy groups that reflect the demographics and perspectives of
<br />the community.
<br />Task 1.3.2: Develop a Community Outreach Plan.
<br />With input from the Key Stakeholder meetings in Task 1.3.1, els+swa,
<br />together with the Santa Ana PWA, PSD, will develop a Community
<br />Outreach Plan that outlines the steps to engage community members.
<br />The Community Outreach Plan will build upon the work completed through
<br />previous engagement processes and refine community interests. The plan
<br />will include a schedule with timing for release, distribution, and placement
<br />of publicity items, and a list of potential co-sponsors and co -promoters to
<br />assist with outreach and organizing of festive activities (e.g., donated local
<br />food and entertainment) to maximize participation and positive input at
<br />community events.
<br />Produce Materials:
<br />els+swa will produce e-flyers and e-posters publicizing events for
<br />community -wide distribution.
<br />Distribute Materials:
<br />Local businesses and religious and service organizations will
<br />be solicited to distribute flyers and information about the events
<br />through their networks. With the approval of Santa Ana PWA,
<br />PSD and the school district, all campuses within the district will
<br />be solicited to promote events to the student body and families
<br />(flyers, newsletters, etc.). Information about the project will also be
<br />circulated via social media and the City's website. All solicitations
<br />above will be executed by the City of Santa Ana staff.
<br />Media Outreach:
<br />Announcements and press releases will be distributed to local
<br />media. els+swa will assist with all press announcements but will
<br />require a designated City staff member to comment and approve all
<br />announcements and press releases before issuance by els+swa.
<br />Task 1.3.3: Community Works hops/Charrettes/Prog ram and Concept
<br />Development.
<br />We suggest that each workshop be held at a consistent time and day of
<br />the week and that it be widely published in local media outlets and on
<br />social networks. We encourage the sessions to be streamed live and
<br />archived to allow a broad range of availability to those who are not able
<br />to attend live sessions, which is critical to the success of any engagement
<br />process, and the Memorial Park East End Master Plan + Reimagined
<br />Aquatic Center Design Process is no exception. At this point we are
<br />planning to facilitate three Community Workshops. Should we need to add,
<br />drop, or modify sessions, we are prepared to do so once the Santa Ana
<br />PWA, PSD and els+swa have a clearer understanding of the need.
<br />Each workshop is preceded by a preview session with the Santa Ana PWA,
<br />PSD, and any others as directed by the Santa Ana, PWA, PSD. The goal
<br />of each preview session is to give attendees a sense of the upcoming
<br />community workshop and confirm goals and objectives. This is also a
<br />chance to finalize the agenda for publication and distribution to the broader
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