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a. Develop the micro campaign plan, identify partners, outreach channels, activities, <br />promotional materials, schedule, and/or budget. <br />b. Present micro campaign plan for the approval of Santa Ana Project Manager <br />c. Begin to execute micro -campaign tasks in accordance with the approved plan. <br />601T.F.A1i�-FIR-11F <br />a. Approve micro campaign plan for execution and provide input. <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and <br />when the Santa Ana Project Manager signs the completion letter for each subtask noted <br />below. <br />TASK 5-A: MICRO CAMPAIGN: NATURAL DISASTER PREP: STAKEHOLDER <br />COLLABORATION <br />Objective: Execute external collaboration with stakeholders to assist in ReadyOC's <br />micro campaign, Natural Disaster Prep and increase awareness of natural disasters <br />among citizens; particularly for earthquake and fire preparedness. <br />Task Description: Research, identify and craft messaging and project strategy to raise <br />awareness of natural disaster preparation through collaboration. This task includes: <br />a. Mapping out effective messaging and action items with stakeholders. <br />b. Identifying stakeholder representatives to participate in natural disaster prep <br />content. <br />c. Develop content with partners to keep the public prepared. <br />Responsibilities: <br />Comm LAB shall: <br />a. Create a strategy to appeal to the selected demographic. <br />b. Provide messaging options and taglines for marketing/advertising. <br />c. Create emergency preparedness content with partners. <br />d. Present strategy to and seek approval of Santa Ana Project Manager <br />e. Begin to execute strategy in accordance with the approved plan. <br />Santa Ana shall: <br />a. Approve messaging and outreach strategy for execution. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the <br />task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of August 2023. <br />