Laserfiche WebLink
TASK 5-13: MICRO CAMPAIGN: NATURAL DISASTER PREP: PUBLIC <br />AWARENESS & OUTREACH <br />Objective: Execute external outreach to the public and raise awareness regarding <br />ReadyOC's micro campaign, Natural Disaster Prep and increase awareness of natural <br />disasters among citizens; particularly for earthquake and fire preparedness. <br />Task Description: Increase public outreach efforts to encourage emergency <br />preparedness amongst citizens throughout Orange County as part of the Natural <br />Disaster Prep campaign. <br />Comm LAB shall: <br />a. Create a strategy to appeal to the selected demographics and geographic <br />targeted areas. <br />b. Begin to execute strategy in accordance with the approved plan. <br />c. Provide messaging options and taglines for marketing/advertising. <br />Santa Ana shall: <br />a. Provide feedback and input on messaging and outreach strategies. <br />b. Approve messaging and outreach strategy for execution. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the <br />task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of October 2023. <br />TASK 6: MICRO CAMPAIGN: ACTIVE SHOOTER AWARENESS <br />Objective: Increase local awareness and outreach for residents to be prepared for an <br />active shooter situation. <br />Task Description: Increase public outreach efforts on social media and through our <br />partnerships to make citizens more prepared and ready for an active shooter. <br />Responsibilities: <br />Comm LAB shall: <br />a. Increase outreach efforts for active shooter awareness. <br />b. Provide outline to Santa Ana Project Manager for approval. <br />Santa Ana shall: <br />a. Provide final approval of micro -campaign overview. <br />Completion Criteria: <br />