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City of Santa Ana Emergency Operations Plan <br />Part I Basic Plan <br />Route Alerting or Door -to -Door Canvassing <br />Route Alerting is a form of notification used frequently in emergencies limited to a small area or during rapidly <br />changing situations. In route alerting, emergency officials or affiliated volunteers drive or walk through an <br />affected or potentially impacted area alerting residents of the emergency and actions they need to take. Route <br />Alerting can be conducted door to door or via a public address system on a police car, fire engine, helicopter or <br />other vehicle. Although route alerting is effective when other systems are unavailable, it is dependent on resource <br />availability and can be a slow process. Route Alerting is traditionally utilized only in areas that are ordered to <br />take protective action. <br />News Media and Social Media <br />The City may utilize local television and radio broadcast media, including the City's local cable TV channel, to <br />make emergency notifications. City, Police Department and Orange County Fire Authority social media platforms <br />and internet websites would also be utilized to publicize emergency information. <br />Response Personnel Notifications <br />City staff, officials and affiliated volunteers may be provided information or activated to respond in a number of <br />ways. During working hours this can be via normal channels, including phone calls, email or dispatch radios. <br />After hours, personnel can be notified through individual telephone call -outs or the AlertOC system. Critical <br />departments (including Police, Public Works, Planning and Building, and Parks and Recreation) have their own <br />callback systems for response personnel. <br />3.7 Public Information and Joint Information Systems <br />3.7.1 Public Information <br />Public information during an emergency is critical. If residents, businesses and employees lack relevant and <br />reliable information, they may be unable to care for themselves and may feel distrust or anger at City and <br />government authorities. The goals of emergency public information are to keep the public informed of the general <br />progress of events and where and how they can access needed resources and information. The public also must <br />be informed of what they can expect from the City or other responding agencies and what is expected of them to <br />be self-reliant or to assist and advance their own safety and recovery from the event. Public information must be <br />provided in a timely and regularly updated manner, through multiple information outlets and mechanisms, in <br />languages and formats that meet the needs of the whole community. This includes those with limited or no <br />English -language proficiency and persons with vision, hearing or cognitive disabilities. <br />Emergency public information will be disseminated using all available media and technology methods, including <br />television and radio broadcast media, print media, phone and email notifications, websites and social media, direct <br />outreach, and community organizations and networks. The City, individually and in cooperation with the Orange <br />County Operational Area, has a multitude of tools available to assist in the dissemination of public information <br />and it is the responsibility of Public Information Officer(s) to initiate the use of all applicable communication <br />platforms to reach the required audience during response and recovery efforts. The tools listed below are intended <br />to complement each other in distributing emergency public information and the information must be coordinated <br />simultaneously across all possible channels to minimize conflicts or confusion. <br />Media Outlets <br />A list of media outlets for Orange County and the surrounding region is maintained by the Santa Ana Police <br />Department Public Information Officer (PIO) and also available through the Orange County Sheriff's Department, <br />Emergency Management Division. PIOs should attempt to contact as many media outlets as possible when <br />disseminating information, including non-English speaking outlets, to ensure the greatest number of affected <br />people is informed. Additionally, media outlets should be requested to provide a television crawl and sign <br />language interpreters during press conferences, as well as media releases, so people with disabilities or those with <br />access and functional needs have every opportunity to receive the message being broadcast. <br />130 <br />