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City of Santa Ana | First Street Multimodal Boulevard Study
<br />RFP NO. 25-029 | Appendix A: Key Staff Resumes & Support Staff Qualifications
<br />Juan Carlos (JC) Erickson
<br />Community Engagement
<br />JC is the Southern California Lead for HDR’s in-house Strategic Communications Team. He is an integrated communications and public affairs veteran with a career centered
<br />on developing equity through community innovation. Coming from a diverse professional, educational, and cultural background, JC has lived and worked in various countries,
<br />learning how to successfully engage multicultural communities. He has extensive hands-on experience in community outreach, stakeholder engagement, crisis and multicultural
<br />communications, media relations, knowledge transfer, and international relations. In his 25 years of experience, he has worked in the full spectrum of our industry, supporting
<br />nonprofits, governments, and corporations, promoting social change through his commitment to improving the quality of life of all people regardless of their nationality, beliefs,
<br />background, or personal orientations. His innovative approach to communications and engagement, featured in national case studies, has been proven to be instrumental in
<br />negotiating paths toward progress between underserved communities and public and private projects. JC has focused his efforts on designing and implementing innovative
<br />strategies to effectively reach disadvantaged and hard-to-reach communities. He has unique and robust experiences with Limited English Proficiency (LEP) individuals, seasonal
<br />migrant farmworkers, and individuals located in urban historically marginalized communities. His political and socio-economic understanding allows him to develop winning
<br />strategies in technically, environmentally, and systemically complex situations. He is an expert in reputation strengthening and genuine relationship building.
<br /> RELEVANT PROJECT EXPERIENCE
<br />FIRM
<br />HDR
<br />EDUCATION
<br />MA, Global Studies,
<br />University of North Carolina
<br />BA, Philosophy, Religion, and
<br />Ethics, University of North Carolina
<br />Post-Baccalaureate, Global Studies,
<br />University of North Carolina
<br />INDUSTRY TENURE
<br />25 years
<br />FIRM TENURE
<br />4 years
<br />Multi-Ethnic Collaborative of Community Agencies, Santa Ana, CA
<br />Programs, Outreach and Communications Manager. Based out of Santa Ana,
<br />JC managed all external outreach and communications efforts for a coalition of
<br />eight community-based organizations, including two county-funded mental health
<br />programs across monolingual (Farsi, Arabic, Chinese, Spanish, Korean, and Hindi)
<br />communities in Orange County.
<br />City of Pasadena, Pasadena Transit Operations and Maintenance Facility,
<br />Pasadena, CA
<br />Community and Stakeholder Outreach Lead. JC is leading the preparation and
<br />execution of a community and stakeholder engagement plan in support of the
<br />new facility needed to accommodate their expanding fleet of buses and dial-a-ride
<br />services.
<br />Los Angeles Civil + Human Rights and Equity Department, On-call Community
<br />Outreach and Engagement, Los Angeles, CA
<br />Project Manager. HDR is supporting this newly formed department within the City
<br />of LA through community outreach and engagement services. HDR created the LA
<br />CBO Equity Network to strategically engage disadvantaged communities leaning on
<br />the best cultural competence practices. Our outreach and engagement support is
<br />available to all departments within the city of Los Angeles.
<br />Port of Long Beach (POLB), Pier B Rail Infrastructure Federal Funding Support –
<br />Outreach and Public Relations Services, Long Beach, CA
<br />Strategic Communications Lead. JC and his local team supported the creation,
<br />drafting, and design of a set of funding-driven fact sheets to advocate for a large
<br />federal grant in support of the Pier B project. The effort was successful and the POLB
<br />received the federal grant. Community analytics, strategic messaging, and graphic
<br />design were instrumental components of this effort.
<br />San Diego Association of Governments - San Dieguito to Sorrento Valley Double Track
<br />(SDSVDT) Project Design Services, San Diego, CA
<br />Community Liaison. JC is liaising with the prime consultant and other partners on
<br />coordination with regional stakeholders to prepare preliminary engineering plans
<br />and obtain environmental clearance for the SDSVDT Project. The project proposes
<br />to realign a segment of the Los Angeles-San Diego-San Luis Obispo Rail (LOSSAN)
<br />Corridor from its existing location along the Del Mar Bluffs to a new location between
<br />San Dieguito Lagoon and Sorrento Valley Station.
<br />A-07
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