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Ana, as well as nearby cities including Anaheim, Tustin, Garden Grove, Costa Mesa, and Long <br /> Beach. <br /> Print& Street-Level Promotion <br /> Each month, our team will produce and distribute postcards and posters throughout <br /> Downtown Santa Ana and surrounding neighborhoods. Distribution points will include local <br /> businesses, coffee shops, schools, restaurants, and community centers, with an emphasis on <br /> walkable access points. Print materials will include the City's logo, and will incorporate <br /> programming highlights to drive foot traffic. Maps will also be produced to direct guests <br /> through the ArtWalk footprint. <br /> Media Relations & Community Calendars <br /> Press releases will be sent monthly to regional media outlets including OC Register, LA <br /> Times, Voice of OC, KCRW, and KPCC. ArtWalk events will be submitted to a wide range of <br /> local and regional event calendars and online publications. As a respected arts organization with <br /> existing relationships in the media, The Frida will continue leveraging its press connections to <br /> garner coverage and drive public awareness. <br /> Audience Development <br /> ArtWalk will be promoted as a free, family-friendly, and culturally inclusive event series, <br /> with targeted outreach to multigenerational households, BIPOC communities, LGBTQIA+ <br /> audiences, and emerging young creatives. We will also collaborate with local educators and <br /> youth organizations to build new connections and create intergenerational engagement. <br />