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Co-Branding & Collaborative Marketing <br /> Marketing materials - including social posts, printed collateral, and email newsletters - <br /> will include City-approved logos and messaging to maintain brand cohesion and clearly <br /> represent this as a City-sponsored cultural program. We will also pursue co-branded campaigns <br /> with participating partners, local galleries, and small businesses, ensuring their audiences are <br /> invited to engage and attend each event. <br /> "Artie" the ArtWalk Mascot <br /> To ensure such brand cohesion, we have developed an event mascot we call "Artie" <br /> which visually references Santa Ana's iconic water tower. Artie has already appeared in a <br /> variety of marketing materials, and we look forward to continuing to identify creative ways we <br /> can further employ Artie to celebrate and drive audiences to ArtWalk. <br /> THE CAWAS A OUR COUNM <br /> DOWNTOWNSANTAANA <br /> I ,a� -®ORT <br /> . THE FRIDA CINEMA S su <br /> f!'o.=`� " LOCAL ARTISTS <br /> Through this multifaceted strategy, The Frida Cinema will ensure that DTSA First <br /> Saturday ArtWalk continues to grow as a regionally recognized celebration of community, <br /> culture, and creativity. <br />