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REASONS FOR NOT SUPPORTING MEASURE Respondents who did not support the <br />measure or were unsure at the Initial Ballot Test were subsequently asked if there was a particu- <br />lar reason for their position. Question 6 was asked in an open-ended manner, allowing respon- <br />dents to mention any reason that came to mind without being prompted by or restricted to a <br />particular list of options. True North later reviewed the verbatim responses and grouped them <br />into the categories shown in Figure 9. <br />Among the reasons offered for not supporting the measure, the perception that city funds have <br />been/will be mismanaged or misspent (34%), a belief that taxes are already too high (25%), and a <br />need for more information (16%) were the most common. <br />Question 6 Is there a particular reason why you do not support or are unsure about the mea- <br />sure 1 just described? <br />FIGURE 9 REASONS FOR NOT SUPPORTING MEASURE <br />Money is misspent, mismanaged <br />Taxes already too high <br />Need more information <br />Not sure / No particular reason <br />Money should not go to law enforcement <br />Other ways to be funded <br />Economic, inflation, cost of living concerns <br />It will hurt local economy <br />Do not trust City <br />Reference to other cities with lower tax rates <br />Illegal immigration issues <br />Money will go to employee salaries, pensions <br />Mentioned past ballot measure <br />Oppose some potential spending projects <br />Other higher priorities in community <br />City has enough money <br />3.7 <br />0 5 10 15 20 25 30 35 <br />Respondents Who Do Not Support Measure <br />City of Santa Ana True North Research, Inc. © 2025 <br />