Item 08 - Ballot Measure Polling Results

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P R O J E C T S & S E R V I C E S The ballot language presented in Question 5 indicated that the proposed sales tax measure would be used to fund general city services, such as fire protection, paramedic, and 911 emer- gency response, crime prevention, graffiti removal, addressing homelessness, and keeping streets, sidewalks, parks and public facilities safe, clean, and well -maintained. The purpose of Question 7 was to provide respondents with a full range of projects and services that may be funded by the measure, and to identify which of these projects voters most favored funding with sales tax proceeds. After reading each project or service that may be funded by the measure, respondents were asked if they would favor or oppose spending some of the money on that particular item assum- ing that the measure passes. Descriptions of the projects tested, as well as voters' responses, are shown in Figure 10 below.3 Question 7 The measure we've been discussing will provide funding for a variety of services in your community. If the measure passes, would you favor or oppose using some of the money to: _____, or do you not have an opinion? FIGURE 10 PROJECTS & SERVICES Remove graffiti and clean piles of trash and litter along streets, a sidewalks, and in public areas w Keep parks and playgrounds safe, clean, and well -maintained a Fix potholes and pave/maintain city streets a Provide quick responses to 911 emergencies Repair aging infrastructure including storm drains, bridges, a sidewalks, and public facilities a Provide fire protection and paramedic services is a Address homelessness ^, Provide recreation, education, and employment programs for a youth and seniors L a Provide library services Provide law enforcement services, including crime prevention a and investigations ■Strongly favor ■Somewhat favor 0 10 20 30 40 s0 60 70 80 90 100 Respondents All projects and services tested were popular with Santa Ana voters, with more than seven -in -ten respondents indicating they would favor spending measure proceeds on each of the 10 items tested. That said, the services that resonated with the largest percentage of respondents were removing graffiti and cleaning up piles of trash and litter along streets, sidewalks, and in public areas (91 % strongly or somewhat favor), keeping parks and playgrounds safe, clean, and well- 3. For the full text of the services tested, turn to Question 7 in Questionnaire & Toplines on page 31. City of Santa Ana True North Research, Inc. © 2025