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SCOPE OF SERVICES CITY OFSANTAANA SANTA ANA BOULEVARD GRADE SEPARATION HARK THOHAS and address concerns expressed by OCTA. Branding, Collateral & Presentation Materials: Coordination will also be provided with bus Development of eye-catching Project branding operations for temporary and permanent locations package consistent with City of Santa Ana of bus stops and route impacts during construction, standards will support consistent and recognizable 3.6 Other Third Parties project communications. Outreach materials may include a project logo, visual identity elements, Coordination with other third parties, including presentation templates, display boards, and Amtrak, BNSF, Greyhound Bus, and others, will be miscellaneous meeting materials. provided as needed to convey the project design The team will also support the City in the and potential impacts. development of an Overview Fact Sheet and 3.7 Community Engagement Frequently Asked Questions or talking points, as PLANNING, RESOURCES AND TOOLS: needed, to support public engagement activities and stakeholder communications. Collateral will be Outreach Coordination Meetings: The team will updated up two times to support refinements in lead up to 24 outreach coordination meetings. messaging from the start of the project. Visuals Agendas and meeting notes will be prepared for and renderings developed by Mark Thomas will be each meeting, as appropriate. integrated into outreach materials and public Outreach Strategy & Planning: A Public meeting materials to support effective Involvement Plan (PIP) will be developed at the communication of project concepts. start to serve as a blueprint for all community Website & Notifications: Project-related content engagement activities and will include a will be drafted and coordinated with City staff to demographic analysis to ensure outreach efforts support the establishment and ongoing reflect the needs of the community, while aligning maintenance of a project webpage hosted on the Title VI, environmental justice, and accessibility City's website. Website content may include a guidelines to ensure equitable participation. Up to project overview, meeting announcements, four(4x) strategic work plans will also be summaries of engagement activities, and posting developed for key milestone community meetings of meeting materials for public access. to guide tactics and methods of engagement Establishment of vanity URL link(s) is toward desired outcomes. recommended to develop Project recognition and Stakeholder Database, Comment Log & facilitate more effective print notifications. Engagement Tracking: A project-specific Each meeting round will be supported by a stakeholder database will be developed and comprehensive, layered notification campaign, maintained with comment log, and engagement log which may include webpage updates and to support transparent documentation and announcements, direct mail, flyer distribution, reporting throughout the Project. The stakeholder eblasts, social media outreach, and other digital database will include residents, businesses, communications. Property owner and occupant agencies, elected officials, community mailing lists will be acquired, as needed, prior to organizations and more. The City will maintain the each community meeting to support timely and Project email address and may establish a project accurate direct mail notifications up to 500-feet of hotline, if needed, to receive public inquiries and the rail corridor. comments outside of planned engagement activities. Public comments received through ENGAGEMENTS & REPORTING: meetings, events, email, and other engagement Community Meetings & Summary Reporting (up to channels will be documented and coordinated with 4x) are included. the City and Team for response and inclusion in The Team anticipates holding four rounds of one, project records. Logs will be maintained with in-person, open house format community meetings support from the City and Team to ensure over the course of environmental review and accuracy. design development. Meetings will be timed to